Cross-platform app development firm You.i TV has closed a new $23 million funding round led by Causeway Media Partners.
Existing investors WarnerMedia, Kayne Anderson Capital Advisors and Vistara Capital Partners also contributed and Bob Higgins, partner at Causeway Media, has joined the board at You.i TV.
You.i TV intends to use the funding to expand its global footprint, developer community and work on revamping the ad experience. The company builds software tools for development teams creating user interfaces on video applications.
The platform can handle development, compiling, testing and deploying applications in market. You.i TV’s customers include Fox, AT&T, WarnerMedia, NBA, NFL and Twitch.
“We’ve been on a mission since we started to help developers take control of the fragmented world we live in. Enabling them with the right tools lets them do what they do best—build experiences that matter to users,” said Jason Flick, CEO and co-founder of You.i TV, in a statement. “This is just the beginning of shaping the future of all forms of media experiences. We are excited to have Causeway join the team with their well-rounded expertise in this space as we reach new markets and build out the community.”
“We’ve been courtside watching media companies endeavor to get the user experience right, knowing that the consumer is the ultimate arbiter of what can make or break a business these days,” said Higgins in a statement. “Today, content owners trade-off between engagement and monetization and we think You.i TV’s product unlocks unlimited potential for changing that equation. We’re excited to partner with the team to amplify their already impressive reach in the sports and media ecosystem.”