Vimeo opens shop on new stock footage marketplace

Vimeo Stock is taking on ShutterStock and VideoBlocks. (Vimeo)

Vimeo is launching Vimeo Stock, a royalty-free stock footage marketplace sourced directly from Vimeo’s community of creators with clips starting at less than $100.

Vimeo Stock will be available in more than 150 countries, seven languages and 29 currencies. Nonexclusive content is priced at $79 for HD clips and $199 for 4K clips, while exclusive content is priced at $299 for HD clips and $499 for 4K clips. A Vimeo account is needed to purchase stock footage, and subscribers to Vimeo's paid membership plans save 20% on all stock purchases.

Vimeo Stock contributors will keep 60-70% of the revenue generated from their licensed clips.

"Vimeo Stock is the next evolution of our commitment to empower creators to tell exceptional stories," said Vimeo CEO Anjali Sud in a statement. "We heard resoundingly from creative professionals, brands and agencies alike that existing stock offerings were not getting the job done. Our goal is to set a new standard for creative footage, put more money in contributor's pockets, and reduce friction to put better videos out in the world. We see a future where standalone stock marketplaces no longer need to exist."

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By venturing into the stock footage market, Vimeo will be going up against competitors like Shutterstock and VideoBlocks. But the company could have a slight edge: the majority of contributors in the launch collection are licensing stock footage for the first time, and their footage is exclusive to Vimeo.

“After ten years of shooting around the globe, we've amassed an incredible amount of footage that we’re excited to finally share with the world. We decided to license our collection with Vimeo Stock, because we respect what Vimeo does to support creators like us. It’s a rare opportunity to be part of an unrivaled collection of footage that only they could offer,” said Mitchell Scott, executive producer of production house Sherpas Cinema, in a statement.