Nearly two months after initially launching its app-based streaming television product Kinetic TV, Windstream finally is expanding availability for the service.
The company announced today that Kinetic TV is launching in Lincoln, Nebraska, and other markets across the state, including Adams, Clatonia, Cortland, Davey, Denton, Fairbury, Hallam, Hastings, Hickman, Malcolm, Martell, Pickrell, Wilber and York.
Kinetic TV, which is built atop of MobiTV’s platform, is priced at $75 per month for Windstream’s broadband customers. The app is available for connected devices, smart TVs, PCs, tablets and smartphones. It features live TV, on-demand content, catch-up TV, DVR and recommendations.
The Kinetic TV launch signals a shift away from traditional TV distribution for Windstream, a residential and business provider of video and broadband services across rural areas in 18 states.
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When Kinetic TV first launched in Georgia in February, Geoff Levy, senior vice president of marketing for Windstream, told FierceVideo that Windstream will continue to provide its traditional video service to existing customers, but all new sales will be made in the streaming service.
“We are moving to the new platform as it offers a significantly improved interface, product features, on-the-go functionality, and accessibility,” Levy said.
Windstream is doing a phased rollout with Kinetic TV to make sure the platform performs well. Windstream serves more than 4 million households.
The company is one of several pay TV providers that have turned to MobiTV’s app-based Connect platform to launch more cost-effective video platforms. MobiTV said last year that more than 50 U.S. pay TV operators have begun using the platform for delivering service without the need for set-top boxes.