Xumo renews enterprise deal for LG Channels as service expands globally

Channel Plus has been rebranded as LG Channels. (Xumo)

Xumo today said it has renewed its enterprise agreement with LG to continue being the engine for LG Channels, the ad-supported video streaming service on LG smart TVs.

LG Channels is available in 45 million U.S. households currently and expanding its reach internationally. Xumo said that the service is now available on LG smart TVs in France, Germany, the United Kingdom, Spain, Italy, Brazil and Mexico.

LG Channels offers more than 180 free channels across 12 programming genres and thousands of free movie titles. It’s part of Xumo’s growing enterprise business, which the company said has grown in total hours streamed at least 10% each month.

RELATED: Q&A: Xumo CEO talks user growth, tech stacks and magic Elixir

"Our initial and ongoing partnership with LG has laid the groundwork for XUMO to deliver what has become the next generation of television programming," said Xumo CEO Colin Petrie-Norris in a statement. "We're thrilled to continue powering a wealth of streaming content to not only existing Channel Plus viewers in the U.S. and Canada, but to consumers the world over who demand wide choice and premium, live and on-demand streaming entertainment."

In April, Xumo reported 5.5 million monthly users on its platform. In June, Petrie-Norris said that the figure had grown.

“We are going to put out some new stats in a little while that are going to illustrate the impact which we achieve through our platform. I would say that number is now out of date. I can’t at this point share an update. We’re working through a new story that is going to show a significant change to that number,” he told FierceVideo.

In August, Xumo added two key distribution partners. The AVOD launched on Comcast’s Xfinity X1 video platform and several Android TV devices.

Over the summer, Xumo hired to veteran media and communications executives: Bill Condon, who previously worked at Disney, and Aaron Drake, who previously worked at T-Mobile. Condon was tasked with growing year-over year-revenues by 2.5 times by building out Xumo’s roster of advertisers and strategic partners across owned, operated and enterprise models, and Drake was put in charge of expanding enterprise services for mobile partners, and developing strategies that drive user adoption rates, engagement and technology-led integrations.