The Weather Network will begin offering livestreaming services within its TV apps for most major platforms.
The Weather TV app is available on Roku, Amazon Fire TV, Apple TV and Android TV. It is also available on smart TVs manufactured by Samsung, LG, Panasonic, Philips, Opera TV, Sharp and Sony, as well as OTT providers including Freecast and Pluto TV.
"We pride ourselves on being early adopters of emerging technology and we recognize there's ongoing evolutionary change in how consumers access weather content," said Pierre Morrissette, president and CEO of Pelmorex Media, parent company of The Weather Network, in a statement. "That's why we're building multiplatform experiences for consumers who are moving toward new platforms and prefer the interaction and personalization available with TV Apps and OTT services."
The Weather Network said that the livestreaming on its TV apps will include local weather information for cities around the world along with maps, warnings and alerts. The apps also feature user generated content and a collection of on-demand video content.
"We have been and continue to be a pioneer in the field of TV apps and live-streaming as The Weather Network was one of the first to launch interactive TV over satellite and over cable through Videoway technology in 1991. The continual evolution and growth of our TV apps and streaming services shows just how committed we are to be a leader in the space," said Naomi Lipowski, director of TV Apps and Emerging Technology for The Weather Network, in a statement. "It's personalized and on-demand, which is the way of the future."