Keyword: Leichtman Research Group
Things got serious for pay TV providers in 2018 as the number of subscribers who decided to cut the cord nearly doubled, according to the Leichtman Research Group.
Cable operators had their worst first quarter in terms of subscriber losses ever, research company Kagan reported.
Cable operators saw cord cutting more than double in the first quarter of 2018.
About 11% of U.S. consumers ages 18-44 subscribe to an internet-delivered pay TV service, Leichtman Research Group said.
Linear pay TV services lost 560,000 customers in the fourth quarter, a 23% blood-loss year over year, an Evercore ISI analyst noted.
Leichtman Research Group (LRG) said that 84% of homes have access to the internet, a nominal increase over 83% in 2012.
While U.S. cable operators continued to seize broadband market share in the third quarter, their rate of customer growth slowed by nearly 31%.
Leichtman pegged Dish Network as having lost 224,000 linear satellite TV subscribers in Q3, while picking up 240,000 customers for its virtual Sling TV service.
Leichtman Research Group said that only 79% of U.S. TV homes subscribe to some form of pay-TV service, linear or virtual.
Leichtman Research Group said that 64% of U.S. homes now use some combination of Netflix, Amazon and Hulu, up from 47% in 2014.