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Google to open source PAIR identity tool with IAB Tech Lab
Google's Kristen O'Hara made the announcement during Google's NewFronts presentation, where NBCU also joined to discuss the company's PAIR pilot.
Bevin Fletcher
Apr 29, 2024 2:10pm
US CTV ad spend expected to surpass $20B in 2024
Mar 20, 2024 9:00am
Montgomery: Walmart's Vizio buy means growing RMB
Mar 11, 2024 11:00am
Walmart to buy Vizio for $2.3B, expanding ad platform to CTV
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Walmart eyes acquisition of smart TV maker Vizio
Feb 14, 2024 1:05pm
AWNewYork: CTV is the ‘rising star’ of retail media
Oct 19, 2023 2:00pm