Netflix, Amazon, Hulu, MLB.TV lead top 10 list in OTT subscribers

Image: Netflix

Finishing the third quarter with 52.77 million subscribers in the U.S., Netflix is the biggest OTT service in the country, according to a top 10 ranking put out by research company Parks Associates today.

Subscription video on demand rivals Amazon Video and Hulu, which haven’t reported subscriber numbers ever or at least in some time, are ranked Nos. 2 and 3, respectively.

MLB.TV, HBO Now, Starz, YouTube Red, Showtime, CBS All Access and Sling TV round out the rest of the top 10. 


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“While the top three are no surprise, the big story over the past year has been the rapid subscriber growth for OTT video services from HBO, Showtime, and Starz,” said Brett Sappington, senior director of research for Parks Associates, in a statement. The combination of recognized brands and popular original content is driving demand for their offerings.”

RELATED: Dish reports gains of 16K U.S. subscriptions in Q3, with satellite losses ‘not as bad as feared’

In February, Jeff Bewkes, CEO of HBO parent Time Warner Inc., revealed that HBO Now had surpassed 2 million subscribers.

Also notable is the inclusion of a virtual MVPD platform on the list, Sling TV. Earlier this morning, operator Dish Network said it had actually gained 16,000 pay TV users across its 50-state U.S. footprint in the third quarter. Dish doesn’t reveal how many subscribers Sling TV adds vs. its linear satellite business. But with the latter shrinking at an 8.4% annual rate, it’s safe to assume that Sling grew robustly in Q3.

Analysts believe Sling TV has surpassed 2 million users. 

Here are Parks’ top 10 U.S. OTT services, ranking by number of domestic subscribers:

1.       Netflix
2.       Amazon Video (Amazon Prime)
3.       Hulu (SVOD)
4.       MLB.TV
5.       HBO Now
6.       Starz
7.       YouTube Red
8.       Showtime
9.       CBS All Access
10.     Sling TV

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