Pluto TV adds VOD to ad-supported live channels, aims to be Spotify of video

Startup Pluto TV has carved deals with Lionsgate, MGM and Warner Bros. and will add a VOD library of archival titles from these studios to its ad-supported streaming lineup of more than 100 live channels.

The deal, first reported by Variety, includes notable MGM titles such as Silence of the Lambs, The Usual Suspects and Species. There are also a few older TV titles in the mix, such as Warner’s The Ben Stiller Show. 

Other available on-demand titles include Thelma & Louise, Charlotte’s Web, Mad Max, Dances With Wolves and The Kite Runner. 

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Founded in 2014, Pluto TV claims to have an audience of 6 million monthly watchers. According to the company’s Crunchbase profile, it’s backed by investors including Sky, Scripps Networks, United Talent Agency and Universal Music Group to the tune of $43.5 million. 

Variety, which spoke to Pluto TV management, makes the case that the ad-supported streaming platform is aiming to be the “Spotify for premium video,” noting that the company's executive chairman Ken Parks was the digital music service’s first U.S. employee and helped craft many of Spotify’s deals with music labels. 

Pluto TV has previously signed content deals with TV production giants FremantleMedia and Endemol Shine International, as well as online video companies Cheddar, Defy Media, Machinima and Mashable. 

The Pluto TV platform is viewable on iOS, Android and Amazon mobile devices, as well as most major OTT streaming boxes. 

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