Cox Contour integrates Viacom AVOD Pluto TV

Pluto TV
Pluto TV will be the latest in a series of integrations on Cox Contour. (Pluto TV)

Cox Communications is integrating ad-supported streaming service Pluto TV, which is owned by Viacom, on its Cox Contour pay TV platform.

The Pluto TV app will soon be available to Contour and Contour Stream Player customers. Pluto TV has more than 150 media partners within its curated lineup of programming, including a new slate of Viacom channels featuring library content from MTV Pluto TV, Paramount Movie Channel, Comedy Central Pluto TV, Spike Pluto TV, BET Pluto TV, Nick Pluto TV and Nick Jr. Pluto TV.

“Pluto TV continually strives to find new and innovative ways to extend our platform to new audiences,” said Tom Ryan, CEO and co-founder of Pluto TV, in a statement. “This is one more important step in our mission to entertain the planet. The launch of Pluto TV on Contour and Contour Stream Player will provide Cox customers with endless enjoyment of our curated, lean-back streaming offering."

RELATED: AVOD Tubi integrated with Cox Contour pay TV platform

As Pluto TV continues to expand its distribution partnerships, the service should continue to grow its user base, which has already been growing at a fairly rapid pace. Viacom recently said that Pluto TV has more than 16 million active users, up from approximately 12 million at the end of 2018.

Pluto TV will be the latest in a series of integrations on Cox Contour, which is a licensed white-label version of Comcast’s X1 platform. The service also offers access to Amazon Prime Video, Netflix and YouTube. Earlier this year Contour added support for Tubi, one of Pluto TV’s primary AVOD competitors.

“Our partnership with Cox expands upon our mission to make entertainment accessible to everyone,” said Farhad Massoudi, CEO of Tubi, in a statement. “With the addition of Cox Contour, Tubi will continue to have the widest distribution of any ad-supported streaming service.”