Vimeo today introduced Vimeo Enterprise, a group of tools and services that large organizations can use to manage and share live and on-demand video content.
Vimeo Enterprise adds several new features to its platform, including support for single-sign-on to allow for protected content and account access through SSO authentication, password protection, domain white-listing, embedded restrictions and private workspaces.
The company will also allow Enterprise customers to develop and launch unlimited white-label video content sites for secure, branded videos. Enterprise customers will also be able to measure employee engagement with user-level analytics to see how they’re viewing and interacting with content.
Vimeo is also promising dedicated support and services with access to on-boarding services, 24/7 support and up-time guarantees, along with exclusive account management and the ability to use Vimeo’s live production services.
Vimeo Enterprise is the latest in a string of new products, services and updates that Vimeo has added to its platform since last year deciding to shift all its energy toward serving its creator community and away from participating in the streaming video space. Mark Kornfilt, Vimeo’s chief technology officer, who was co-founder and CEO of Livestream which was acquired by Vimeo in 2017, last year told FierceVideo the strategy shift is more like an extension of what Vimeo was already doing.
“Vimeo had this audience business it tried to dabble in. That’s the shift away that is happening. The company has always had a focus on the creator, but I would say the entire company focusing on the creator and the tools is really the shift,” Kornfilt said.