Video encoding and streaming solutions company Vitec is sharpening its focus on OTT products for broadcasters by acquiring OTT tech vendor T-21 Technologies.
The companies did not disclose financial terms for the transaction.
Kevin Ancelin, founder and CEO of T-21 Technologies, will join Vitec as vice president of worldwide broadcast sales.
“The acquisition of T-21 brings Kevin’s 32-year industry experience and knowledge to Vitec as we expand our product and strategy focus on the broadcast market,” said Mark D’Addio, senior vice president at Vitec, in a statement. “His expertise in product and market development will expedite our new product roadmap and sales efforts for leading broadcasters worldwide.”
Vitec specializes in HEVC technology and uses its GEN2+ encoding core to power the MGW Ace Encoder and Decoder. The company said the MGW provides HEVC video quality up to 4:2:2 10-bit.
“I look forward to this new chapter and challenge in my career. Vitec’s technology and dedication to the IP video market is unmatched,” said Ancelin in a statement. “With Vitec’s GEN2+ innovation, the MGW Ace portable hardware encoder delivers no visible latency for the most sensitive video quality and low latency applications. As we develop our next generation of products and marketing, with a focus on broadcast applications, GEN2+ will further transform the contribution market.”
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The T-21 acquisition is not the only recent move that Vitec has made to strengthen its footing in the broadcast market. Late last year, the company bought Telairity, a provider of H.264 encoding workflow solutions to broadcasters.
The Vitec deal for T-21 comes at a time when other vendors are introducing products geared toward broadcasters wanting to go over the top.
Earlier this month, Syncbak launched MarketSync app—which is designed to help broadcasters syndicate, deliver and monetize original content—as be part of its existing SBTV platform. The marketplace allows SBTV uses to license content to fill out their OTT channel programming lineups.
Gray Television was the first station group to start licensing content via MarketSync.