Ad-supported streaming service Tubi is kicking off its international expansion plans with an upcoming launch in Australia.
Starting on September 1, customers in Australia will be able to access a free library with an initial offering of nearly 7,000 movies and television series. Tubi in Australia will be available through Telstra TV and Tubi.TV along with Samsung TVs, Apple TV, Amazon Fire TV, Google Chromecast, Android devices, iOS devices, PlayStation 4 and Xbox One.
“We’re excited to offer Tubi in Australia, as the first of many launch initiatives to advance our global footprint,” said Farhad Massoudi, CEO of Tubi, in a statement. “Our library size in Australia will expand rapidly in the coming months and eventually grow to our current library size in the US of 15,000 titles – and beyond. We look forward to further activating new audiences who will discover the growing value of free video on demand.”
In June, Tubi announced that it has more than 20 million monthly active users after record growth throughout the first half of 2019. Tubi also said that customers watched more 94 million hours of content during May, and that the company had the biggest month of revenue in its history.
Tubi’s new active user figures put it ahead of AVOD competitors like Pluto TV, which recently said it has more than 16 million active users, and Xumo, which had 5.5 million active users at last count.
Tubi’s library in the U.S. now has more than 15,000 movies and television series from more than 200 content partners including studios like Warner Bros., NBCUniversal, MGM and Lionsgate.