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TVision
Advertising
No small potatoes: Pluto TV debuts first Super Bowl ad
Pluto TV got a full minute of promo time during the Super Bowl. Its Couch Potato Farms ad garnered reach and good marks for likability and attention.
Bevin Fletcher
Feb 12, 2024 5:35pm
Consumers more likely to co-view on connected TV than linear
Sep 26, 2023 9:57am
A+E signs up for TVision measurement across linear, CTV
Aug 29, 2023 4:10pm
Liu: More CTV ad opportunities require greater transparency
Aug 28, 2023 4:30pm
Liu: The CTV ad industry turns its eyes on attention
Jul 5, 2023 3:05pm
Liu: Why are advertisers still treating CTV, linear differently?
May 30, 2023 4:10pm