Parks Associates releases its top 10 U.S. streaming services list

TV watching
The top three subscription streaming services in the U.S. are Netflix, Amazon Prime Video and Hulu. (StockSnap)

Parks Associates has released its list of the top 10 U.S. subscription streaming video services, which could change drastically by this time next year.

The usual suspects topped the list again, with Netflix, Amazon Prime Video, Hulu and HBO Now maintaining the top four spots in that order. The analyst firm said CBS All Access made the biggest move, jumping up to fifth place this year after occupying the eighth spot in 2018.

But the list this year is based on subscriber totals as of October 2019, so it does not yet include Disney+ or Apple TV+, both of which launched in early November. Neither one has publicly disclosed subscriber totals yet, but the early sign-up total for Disney+, which Disney disclosed one day after the service’s launch, could potentially vault the service way up the list.

RELATED: Industry Voices—Nason: Partnerships, explosive OTT growth, other trends shift video landscape

"The Walt Disney Company announced it had reached 10 million subscribers upon initial launch, which would put its Disney+ service fourth on the list, ahead of HBO Now," said Brett Sappington, senior research director and principal analyst at Parks Associates, in a statement. "Their entry, along with Apple TV+ and other direct-to-consumer services upcoming in 2020, has been a major disruptor to the OTT space and will require all players from top to bottom to ensure they are delivering unique value to their subscribers in order to retain their base."

Elsewhere on the list, MLB.TV dropped from sixth to eighth place, despite having gained subscribers since 2018, and Sling TV has stayed in the top ten with more than 2.5 million subscribers, retaining its position as the top virtual MVPD service in the U.S.

Other services on the list include Starz (at sixth), Showtime (at seventh) and ESPN+ (at ninth).

"Consumers continue to sign up for multiple OTT video services. If this trend holds, many services can continue to grow as the market grows. However, a slowdown will suggest that consumers are finally drawing the line on the amount they will spend each month,” Sappington said.

Suggested Articles

Alan Wolk, co-founder and lead analyst at TV[R]EV, looks at the new NFL season streaming plan and HBO's content giveaway during the pandemic.

Altice USA is giving premium pay to its customer-interfacing employees during the coronavirus crisis, but not all cable technicians will qualify.

T-Mobile this week wrapped up the lengthy process of acquiring Sprint. With the deal done, the company may pick up where it left off on video.