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ad spending
Advertising
Ad dollars flow to digital video with CTV, social big gainers
IAB’s latest annual Digital Video Ad Spend & Strategy Report projects CTV ad spend will grow 12% in 2024 to reach $22.7 billion.
Adrian Pennington
Apr 25, 2024 12:20pm
US CTV ad spend expected to surpass $20B in 2024
Mar 20, 2024 9:00am
Fox employs Madhive’s new local CTV political ad marketplace
Feb 27, 2024 2:47pm
Six OTT streamers nab over $1B in advertising, spend declines 8%
Dec 13, 2023 3:25pm
AWNewYork: CTV is the ‘rising star’ of retail media
Oct 19, 2023 2:00pm
Wurl CEO: CTV advertisers should focus on bottom of the funnel
Oct 17, 2023 1:30pm